lodge gets 5-star results.
KISSISSING LAKE LODGE
This fisherman’s gem located in the centre of Canada, wanted to show customers it was a world-class destination of choice. Through unique positioning and a steadfast series of print and online campaigns we’ve continued to boost past, present and prospective numbers by simply showing what they do best.
Brand Strategy
Brand Motto
Brand Messaging
Canada’s Ultimate 5-Star Fishing Adventure
Canada’s Ultimate 5-Star Fishing Adventure
With a killer location, top-notch accommodations, excellent service and fantastic fishing, our solution was simple; leverage the romance of the Canadian North and position it as an all-inclusive, 5-star fishing experience.
Bookings continue to increase dramatically during peak seasons all due to a dedicated Canadian 5-Star brand experience online. Repeat guests receive opportunities via direct and email marketing for early booking bonuses by landing on promo sites like GearUpForKississing.com. SEO connected the International market to CanadasBestKeptSecret.com; giving inquiries worldwide the opportunity to engage in uniquely Canadian adventures, while specific SEM campaigns like the ‘Great Northern Canadian Fish-Off’ have built excitement in the late Summer season.
Other touch points have included map brochures, T’s featuring master angler award winners, even custom 5-star lures for the tackle shop; based on the classic Len Thompson 5 of diamonds spoon.
