MERIT CONTRACTORS ASSOCIATION
Merit Contractors Association is the only organization of its kind in Manitoba, supporting and representing the unique interests of open shop contractors. The organization consists of over 270 open shop companies both large and small providing employee benefits, advocacy, training and advancement opportunities.
Comprehensive Employee Benefits
Advocacy & Lobby Support
Training & Education Programs
Career Advancement & Promotion
Merit’s range of services were not inherently intuitive at first glance for perspective new members. The creation of four simple pillars, visually based on the logo design, made these benefits evident at a glance and became the cornerstones of all marketing touch points.
A simple promotion video introduced Merit’s new brand personality, intent on cultivating new interest with local contractors and organizations. The video also serves as a call to action for new businesses to visit Merit’s website, where a short form can be filled out to secure an in-person meeting with a consultant.
“The new Merit brand is not only on point with focused messaging, but is now garnering us the results we’d hoped for.”
Yvette Milner ~ President
Helping support the overall campaign was print collateral which served as a sales tool for one-on-one meetings to review benefits with interested contractors.
